Oded Koenigsberg
Executive Dean, Dubai; Professor of Marketing; Chair, Marketing Faculty
BSc (Technion) MEng (Cornell) PhD (Duke)
Professor Oded Koenigsberg focuses his research on pricing and on the marketing/operations interface. He develops mathematical models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions and teaches the Pricing Strategy and Tactics elective on the MBA and Executive programmes. Professor Koenigsberg is on the editorial boards of several leading journals in his field and he is also Senior Editor of the Journal of Production and Operations Management. Before becoming a Professor of Marketing at London Business School, he was the Barbara and Meyer Feldberg Associate Professor of Business at Columbia University (2002-2012).
- okoenigsberg@london.edu
- +44 (0)20 7000 8611
- Oded Koenigsberg CV
Models that attempt to incorporate the cross-functional aspects of firms marketing management decisions. Incorporating logistical constraints into firms’ marketing decisions like pricing, product design, distribution channels, product line and marketing of durable goods.
2023
New threats to the subscription model
Koenigsberg O
MIT Sloan Management Review 2023 Vol 64:2 p 1-4
2022
I Don’t Recall: The Decision to Delay New Product Launch to Avoid Costly Product Failure
Kim B; Koenigsberg O; Ofek E
Management Science 2022 Vol 68:12 p 8889-8908
Rejoinder on “Erratum on Pay-As-You-Wish Model by Chen et al. (2017)
Chen Y; Koenigsberg O; Zhang J
Marketing Science 2022 Vol 41:3 p 658
2021
The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand
Bertini M; Koenigsberg O
Harvard Business Review 2021 Sep/Oct Vol 99:5 p 74-83
2020
Competing on Customer Outcomes
Bertini M; Koenigsberg O
MIT Sloan Management Review 2020 Fall Vol 62:1 p 78-84
Price and quality decisions by self-serving managers
Bertini M; Halbheer D; Koenigsberg O
International Journal of Research in Marketing 2020 Vol 37:2 p 236-257
2018
Beyond posted prices: the past, present, and future of participative pricing mechanisms
Spann M; Zeithammer R; Bertini M; Haruvy E; Jap S D; Koenigsberg O; Mak V; Leszczyc P P; Skiera B; Thomas M
Customer Needs and Solutions 2018 Vol 5:1-2 p 121-136
Optimizing service failure and damage control
Halbheer D; Gartner D; Gerstner E; Koenigsberg O
International Journal of Research in Marketing 2018 Vol 35:1 p 100-115
2017
Optimal three-part tariff plans
Fibich G; Klein R; Koenigsberg O; Muller E
Operations Research 2017 Vol 65:5 p 1177-1189
2014
Choosing a digital content strategy: How much should be free
Halbheer D; Stahl F; Koenigsberg O; Lehmann D
International Journal of Research in Marketing 2014 Vol 31:2 p 192-206
Self-serving behaviour in price-quality competition
Bertini M; Halbheer D; Koenigsberg O
Business Strategy Review 2014 p 25
The design and introduction of product lines when consumer valuations are uncertain
Biyalogorsky E; Koenigsberg O
Production and Operations Management 2014 September Vol 23:9 p 1539-1548
When customers help set prices
Bertini M; Koenigsberg O
Sloan Management Review 2014 Summer Vol 55:4 p 57-64
2013
Complementary goods: Creating, capturing and competing for value
Yalcin T; Ofek E; Koenigsberg O; Biyalogorsky E
Marketing Science 2013 October Vol 32:4 p 554-569
2012
Price discrimination in service industries
Lambrecht A; Seim K; Vilcassim N; Cheema A; Chen Y; Crawford G S; Hosanagar K; Iyengar R; Koenigsberg O; Lee R; Eugenio J M; Miravete E; Sahin O
Marketing Letters 2012 Vol 23:2 p 423-438
2011
Modeling multiple relationships in social networks
Ansari A; Koenigsberg O; Stahl F
Journal of Marketing Research 2011 August Vol 48:4 p 713-728
The design of durable goods
Koenigsberg A; Kohli R; Montoya R
Marketing Science 2011 September Vol 30:1 p 111-122
2010
Forward buying by retailers
Desai P; Koenigsberg O; Purohit D
Journal of Marketing Research 2010 February Vol 47:1 p 90-102
Ownership coordination in a channel: Incentives, returns, and negotiations
Biyalogorsky E; Koenigsberg O
Quantitative Marketing and Economics 2010 December Vol 8:4 p 461-490
Package size decisions
Koenigsberg O; Kohli R; Montoya R
Management Science 2010 October Vol 56:3 p 485-494
2008
easyJet pricing strategy: Should low-fare airlines offer last-minute deals?
Koenigsberg O; Muller E; Vilcassim N
Quantitative Marketing and Economics 2008 September Vol 6:3 p 279-297
2007
How should a firm manage deteriorating inventory?
Ferguson M; Koenigsberg O
Production and Operations Management 2007 Vol 16:3 p 306-321
The role of production lead time and demand uncertainty in durable goods market
Desai P; Koenigsberg O; Purohit D
Management Science 2007 Vol 53:1 p 150-158
2004
Strategic decentralization and channel coordination
Desai P; Koenigsberg O; Purohit D
Quantitative Marketing and Economics 2004 Vol 2:1 p 5-22
2018
Price and quality decisions by self-serving managers
Bertini M; Halbheer D; Koenigsberg O
Social Sciences Research Network
2001
Coordinating channels for durable goods: the impact of competing secondary markets
Desai P S; Koenigsberg O; Purohit D
Social Sciences Research Network
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
Bertini M; Koenigsberg O
MIT Press. Published 22 September 2020
Twisterden Pricing a go-to-market strategy - Compact Case Study
Bertini M; Koenigsberg O
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Pricing Strategy and Tactics
Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. This value often lies untapped within many organizations, because managers lack a clear understanding of how to improve on historical pricing practices within their companies and industries.
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Pricing Strategy and Tactics
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Empirical Marketing Models
Empirical Marketing Models
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Empirical Marketing Models