The design and introduction of product lines when consumer valuations are uncertain

Journal

Production and Operations Management

Subject

Marketing

Publishing details

Production and Operations Management 2014 September Vol 23:9 p 1539-1548

Authors / Editors

Biyalogorsky E; Koenigsberg O

Biographies

Koenigsberg O

Publication Year

2014

Keywords

product line;product introduction;introduction strategy;demand uncertainty