The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand

Journal

Harvard Business Review

Subject

Marketing

Publishing details

Harvard Business Review 2021 Sep/Oct Vol 99:5 p 74-83

Authors / Editors

Bertini M; Koenigsberg O

Biographies

Koenigsberg O

Publication Year

2021

Keywords

Algorithmic Pricing; Dynamic Pricing; Price; Change; Technology; Brands and Branding; Perception; Consumer Behavior