Optimizing service failure and damage control

Journal

International Journal of Research in Marketing

Subject

Marketing

Publishing details

International Journal of Research in Marketing 2018 Vol 35:1 p 100-115

Authors / Editors

Halbheer D; Gartner D; Gerstner E; Koenigsberg O

Biographies

Koenigsberg O

Publication Year

2018

Keywords

Service quality; Service reliability; Service failure; Damage control