NiPay's Pricing Conundrum - Compact Case Study

Subject

Marketing

Authors / Editors

Bertini M; Koenigsberg O

Biographies

Koenigsberg O

Publication Year

2021

Topic List

Marketing

Industry

Computer software; Electronic Payments

Case Subject

Business strategy; Pricing

Available on ECCH

Yes

LBS Case Number

CCS-21-006

Location

Africa; Nigeria

Publication Notes

https://publishing.london.edu/cases/nipays-pricing-conundrum-compact-case-study/