Complementary goods: Creating, capturing and competing for value

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2013 October Vol 32:4 p 554-569

Authors / Editors

Yalcin T; Ofek E; Koenigsberg O; Biyalogorsky E

Biographies

Koenigsberg O

Publication Year

2013

Keywords

complementary goods ; product quality ; royalty fees ; competition ; game theory