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Subject
Economics, Marketing
Authors / Editors
Bertini M; Koenigsberg O
Biographies
Publication Year
2020
Topic List
Marketing
Industry
Wine
Case Subject
Marketing strategy
Available on ECCH
Yes
LBS Case Number
CCS-21-004
Location
United Kingdom
Publication Notes
https://publishing.london.edu/cases/twisterden-pricing-a-go-to-market-strategy/