Beyond posted prices: the past, present, and future of participative pricing mechanisms
Journal
Customer Needs and Solutions
Subject
Marketing
Publishing details
Authors / Editors
Spann M; Zeithammer R; Bertini M; Haruvy E; Jap S D; Koenigsberg O; Mak V; Leszczyc P P; Skiera B; Thomas M
Biographies
Publication Year
2018
Keywords
Auction; Name-your-own-price; Pay-what-you-want; Bargaining; Outcome and process utility; Taxonomy