Next Generation Digital Strategy
Harnessing technology for new forms of value creation
Understand, utilise and unlock the benefits of new digital ecosystems and frontier technologies for competitive advantage.
Develop inspiring and practical strategies to succeed in the world of digitalisation, face-to-face with world-leading academics and practitioners.
Go beyond the buzzwords to understand how digital platforms, ecosystems and AI are changing the way businesses compete.
Become confident in evaluating digital opportunities for value creation.
Form your own researched-based view on what this new paradigm for competition driven by digitalisation means.
Put yourself in the shoes of the decision-makers in cutting-edge cases and hear the perspectives of leading experts in the field.
Develop a personal plan that will be pressure-tested by a mentor.
Understand organisational and governance levers that will enable winning in the world of digital platforms and ecosystems.
Develop bold leaders who are prepared to compete in the new paradigm of digitalisation.
Enable your decision-makers to identify opportunities to compete in spaces where industries digitise and collide.
Rethink existing approaches to partnerships to take a step change in value creation and become more digitally aware.
Interpret the latest developments and technology/market signals to define your organisation’s approach to AI.
Define the role of metaverse/NFTs/blockchain/crypto in the broader strategy of your organisation.
or more years of professional experience
CEOs and leaders of major business units of large corporates, who are seeking new ways for their organisations to compete in a digitalised world
Chief Strategy Officers, heads of innovation, heads of business development, heads of corporate development
Venture capital and private equity investment professionals who take an active role in the governance of their portfolio companies as Board members or observers.
Founders seeking to identify opportunities for their new businesses and wanting to rethink business models to make the most of what technology has to offer
Develop new strategic perspectives that will enable your company to thrive in the age in digital innovation
How to build a multi-product digital ecosystem, drawing on complementors
Find out how AI affects competitive dynamics and how it is shaped by Big Tech strategy
Assess high-growth business opportunities more rigorously by building on frontier research
Understand blockchain and its application to disrupt and complement existing firms
Understand the metaverse, who drives it, and how firms can engage in it
We have brought together the world’s leading minds on digital strategies and frontier technology to LBS in this unique 5-day programme.
LBS faculty and a diverse group of guest speakers will demonstrate how to harness technology for new forms of value creation for your business. You’ll develop a personal plan (pressure-tested by a mentor) outlining the next steps for your organisation. The course is split over five days. You’ll take part in practical case study discussions in class and within your smaller project teams of 4-5 participants.
Day one | on campus
Introduction; Platforms and Digital Competition
Prepare yourself for an intense and dynamic five days on campus. After an introduction to the course and its objectives, find out what drives the success and failure of platform business models. Our first day will involve on-campus learning from LBS faculty as well as guest speakers, setting project groups and meeting your mentors. You’ll discover how to make the most of platform dynamics whatever role you play.
Design your Ecosystem Play
Learn what it takes to build your own business ecosystem, and how to attract partners and customers. Figure out what distinct roles there are in ecosystems, what role is best suited for your business and what that means for your strategy. LBS faculty, guest contributors and a visit to a Microsoft UK HQ will provide participants with both practical and theoretical knowledge of how to design their ecosystem play and how industry leaders think about ecosystem strategy. The day ends with participants meeting entrepreneurs exploring innovative business models to pressure test their ideas.
Day three | on campus
The Role of AI
Navigate the landscape of AI technologies and use cases. Get to know the main players in this space and their strategies. Understand the role regulation and geopolitics play. Figure out how all of it changes the way businesses – both tech and non-tech – compete and what the implications are for your organisation. Guest speakers from widely varying industries bring to life the breadth of the opportunity of AI in business.
Day four | on campus
Competing in the shadow of Big Tech and digital wildcards
Develop a nuanced understanding of Big Tech business models and their quest to expand and reshape our world. Consider how regulatory efforts change these models and what that means for broader competitive dynamics. The day’s guest speakers and LBS faculty will explore digital wildcards – such as metaverse, blockchain & crypto – beyond the buzzwords and support you to form your own view of them.
Celebrate the penultimate day of the programme with a dinner in London at a private member’s club with a high profile key-note speaker.
Day five | on campus
Workshop and reflections
Wrap up with a workshop that puts the business models discussed under the spotlight. What will they mean for your industry and for your organisation? What does everything you have learnt here mean for you personally? Group presentations with LBS faculty and your mentors will shine a light on how you can take learnings from the week and make impactful changes in your business.
Learn face-to-face on our London campus in a mixture of whole cohort classroom sessions and smaller learning teams of 4-5 participants with continual support of mentors throughout
This programme benefits from being taught by LBS faculty with support from a list of global guest speakers, each with their own specialisation to share
Outside the classroom connect and build relationships with other business leaders with an interest in digital strategy and ecosystems, and leveraging these in practice
Build on insights from the course by developing a personal plan pressure-tested by a mentor
After the programme prepare a written (or video) reflection to share with other participants
Stay in touch with peers from the programme to share insights, progress together and stimulate each other’s thinking on ecosystems
You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your application is as comprehensive as possible.
You'll receive communication from your Programme Manager around six weeks before starting the programme. The information we send will direct you to our online learning platform which will include the programme timetable, pre-programme reading and preparation work, and an introduction to your fellow participants.
Visa requirements vary depending on your nationality and country of residence. We encourage you to use the ‘check if you need a visa’ tool or to consult the UK consulate or embassy in your home country.
Faculty Chair and Project Sponsor. Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School
Academic Director. DBA with Excellence (SDA Bocconi), MBA with Distinction (Harvard Business School)
Associate Professor of Strategy and Entrepreneurship
Associate Professor, Strategy and Entrepreneurship
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.
We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.
Tel: +44 (0)20 7000 7325
The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.