Simona Botti

Professor of Marketing

BA (Bocconi) MBA PhD (Chicago)

Professor Botti joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.

Professor Botti teaches the Brand Management elective. In 2017 she received the MBA Best Teacher Award and the London Business School Excellence in Teaching Award.

Professor Botti’s research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.

Her work has been published in leading psychology and marketing journals. She is Associate Editor at Journal of Consumer Psychology, Journal of Consumer Research and Journal of Marketing. She also served on the Association for Consumer Research Board as International Perspectives Director from 2016 to 2018.

Simona Botti talks about consumers and artificial intelligence. Click here to read the paper

  • Consumer behaviour and decision making, with a focus on how perceived personal control influences satisfaction and well-being.


A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes

Schanbacher A; Botti S; Faro D

Journal of Consumer Psychology 2023 In Press

Choice freedom

Botti S; Iyengar S S; McGill A L

Journal of Consumer Psychology 2023 Vol 33:1 p 143-166


Consumer experiences with marketing technology: solving the tensions between benefits and costs

Puntoni S; Walker Reczek R; Giesler M; Botti S

NIM Marketing Intelligence Review 2022 Vol 14:2 p 25-29


Advance Care Plans: Planning for Critical Healthcare Decisions

Botti S; Gurdamar-Okutur N; Morwitz V G

Journal of the Association for Consumer Research 2021 Vol 7:2

Consumers and artificial intelligence: an experiential perspective

Puntoni S; Reczek R W; Giesler M; Botti S

Journal of Marketing 2021 Vol 85:1 p 131-151


Creating boundary-breaking, marketing-relevant consumer research

MacInnis D J; Morwitz V G; Botti S; Hoffman D; Kozinets R; Lehmann D R; Lynch J G Jr; Pechmann C

Journal of Marketing 2020 Vol 84:2 p 1-23


Seeking and avoiding choice closure to enhance outcome satisfaction

Botti S; Gu Y; Faro D

Journal of Consumer Research 2018 Vol 45:4 p 792-809


Charity beauty premium: satisfying donors' want versus should desires

Cryder C; Botti S; Simonyan Y

Journal of Marketing Research 2017 Vol 54:4 p 605-618

Five questions on choice, freedom, and well-being

Botti S

Behavioral Public Policy Blog


Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction

Franssens S; Botti S

Advances in Consumer Research 2016 Vol 44 p 113-114

How does future income affect present discretionary spending : the role of future self-continuity

Schanbacher A; Faro D; Botti S

Advances in Consumer Research 2016 Vol 44 p 125-126


Choice closure increases indulgence (but only once!)

Gu Y; Klesse A K; Botti S; Faro D

Advances in Consumer Research 2015 Vol 43 p 105-110

Ergonomic design and choice overload

Visentin M; Franssens S; Botti S

in Batra R, Seifert C, Brei D eds., Psychology of design: creating consumer appeal. New York: Routledge.


Control and happiness: knowing about the future hurts the present

Fridman I; Botti S; Iyengar S S; Gavazi E

Advances in Consumer Research 2014 Vol 42 p 65-69


Nokia Siemens Network: Branding a merger from the inside out

Hermann G; Botti S; Tavassoli N T

European Case Clearing House 2013


Botti S; Labroo A

Advances in Consumer Research 2013 Vol 41

Turning the page: The impact of choice closure on satisfaction

Gu Y; Botti S; Faro D

Journal of Consumer Research 2013 Vol 40:2 p 268-283


Decision speed and choice regret: When haste feels like waste

Inbar Y; Botti S; Hanko K

Journal of Experimental Social Psychology 2011 Vol 47:3 p 533-540

Power and choice: Their dynamic interplay in quenching the thirst for personal control

Inesi M E; Botti S; Dubois D; Rucker D D; Galinsky AD

Psychological Science 2011 Vol 22:8 p 1042-1048

The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions

Botti S; McGill A L

Journal of Consumer Research 2011 Vol 37:6 p 1065-1078


Dazed and confused by choice: how the temporal costs of choosing leads to undesirable outcomes

Botti S; Hsee C K

Organizational Behavior and Human Decision Processes 2010 Vol 112:2 p 161-171


Tragic choices: Autonomy and emotional responses to medical decisions

Botti S; Orfali K; Iyengar S S

Journal of Consumer Research 2009 Vol 36:3 p 337-352


Choice under restrictions

Botti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B

Marketing Letters 2008 Vol 19:3-4 p 183-199


Do I Like It if You Choose for Me? The Influence of Relationship Norms on Consumer Satisfaction

Aggarwal P; Botti S

in Gavan J. Fitzsimons and Vicki G. Morwitz (ed.) Advances in Consumer Research, 34, 161-62


The dark side of choice: when choice impairs social welfare

Botti S; Iyengar S S

Journal of Public Policy 2006 Vol 25:1 p 24-38

When choosing is not deciding: The effect of perceived responsibility on satisfaction

Botti S; McGill A L

Journal of Consumer Research 2006:33 p 211-219


The psychological pleasure and pain of choosing: when people prefer choosing at the cost of subsequent satisfaction

Botti S; Iyengar S S

Journal of Personality and Social Psychology 2004 Vol 87:3 p 312-326


Retail service, consumer involvement, and retail environment

Botti S

in Castaldo S (ed.) Retailing and Innovation, Milan (Italy), Egea, 159-84


What role for marketing in the arts? An analysis of arts consumption and artistic value

Botti S

International Journal of Arts Management 2000 Vol 2:3 p 14-27


Emotional dimensions of shopping: an exploratory research on the role of retailers

Botti S; Castaldo S

Economia & Management 1999 January:1 p 17-37

Marketing in museums: reflections on theoretical and practical issues on management of art museums

Botti S; Valdani E

Finanza Marketing e Produzione 1999 March:17 p 141-168

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.