Simona Botti
Professor of Marketing
BA (Bocconi) MBA PhD (Chicago)
Professor Botti joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.
Professor Botti teaches the Brand Management elective. In 2017 she received the MBA Best Teacher Award and the London Business School Excellence in Teaching Award.
Professor Botti’s research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.
Her work has been published in leading psychology and marketing journals. She is Associate Editor at Journal of Consumer Psychology, Journal of Consumer Research and Journal of Marketing. She also served on the Association for Consumer Research Board as International Perspectives Director from 2016 to 2018.
Simona Botti talks about consumers and artificial intelligence. Click here to read the paper
- sbotti@london.edu
- +44 (0)20 7000 8646
- Simona Botti CV
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Consumer behaviour and decision making, with a focus on how perceived personal control influences satisfaction and well-being.
2023
A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes
Schanbacher A; Botti S; Faro D
Journal of Consumer Psychology 2023 In Press
Choice freedom
Botti S; Iyengar S S; McGill A L
Journal of Consumer Psychology 2023 Vol 33:1 p 143-166
2022
Consumer experiences with marketing technology: solving the tensions between benefits and costs
Puntoni S; Walker Reczek R; Giesler M; Botti S
NIM Marketing Intelligence Review 2022 Vol 14:2 p 25-29
2021
Advance Care Plans: Planning for Critical Healthcare Decisions
Botti S; Gurdamar-Okutur N; Morwitz V G
Journal of the Association for Consumer Research 2021 Vol 7:2
Consumers and artificial intelligence: an experiential perspective
Puntoni S; Reczek R W; Giesler M; Botti S
Journal of Marketing 2021 Vol 85:1 p 131-151
2020
Creating boundary-breaking, marketing-relevant consumer research
MacInnis D J; Morwitz V G; Botti S; Hoffman D; Kozinets R; Lehmann D R; Lynch J G Jr; Pechmann C
Journal of Marketing 2020 Vol 84:2 p 1-23
2018
Seeking and avoiding choice closure to enhance outcome satisfaction
Botti S; Gu Y; Faro D
Journal of Consumer Research 2018 Vol 45:4 p 792-809
2017
Charity beauty premium: satisfying donors' want versus should desires
Cryder C; Botti S; Simonyan Y
Journal of Marketing Research 2017 Vol 54:4 p 605-618
2016
Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction
Franssens S; Botti S
Advances in Consumer Research 2016 Vol 44 p 113-114
How does future income affect present discretionary spending : the role of future self-continuity
Schanbacher A; Faro D; Botti S
Advances in Consumer Research 2016 Vol 44 p 125-126
2015
Choice closure increases indulgence (but only once!)
Gu Y; Klesse A K; Botti S; Faro D
Advances in Consumer Research 2015 Vol 43 p 105-110
Ergonomic design and choice overload
Visentin M; Franssens S; Botti S
in Batra R, Seifert C, Brei D eds., Psychology of design: creating consumer appeal. New York: Routledge.
2014
Control and happiness: knowing about the future hurts the present
Fridman I; Botti S; Iyengar S S; Gavazi E
Advances in Consumer Research 2014 Vol 42 p 65-69
2013
Nokia Siemens Network: Branding a merger from the inside out
Hermann G; Botti S; Tavassoli N T
European Case Clearing House 2013
Turning the page: The impact of choice closure on satisfaction
Gu Y; Botti S; Faro D
Journal of Consumer Research 2013 Vol 40:2 p 268-283
2011
Decision speed and choice regret: When haste feels like waste
Inbar Y; Botti S; Hanko K
Journal of Experimental Social Psychology 2011 Vol 47:3 p 533-540
Power and choice: Their dynamic interplay in quenching the thirst for personal control
Inesi M E; Botti S; Dubois D; Rucker D D; Galinsky AD
Psychological Science 2011 Vol 22:8 p 1042-1048
The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions
Botti S; McGill A L
Journal of Consumer Research 2011 Vol 37:6 p 1065-1078
2010
Dazed and confused by choice: how the temporal costs of choosing leads to undesirable outcomes
Botti S; Hsee C K
Organizational Behavior and Human Decision Processes 2010 Vol 112:2 p 161-171
2009
Tragic choices: Autonomy and emotional responses to medical decisions
Botti S; Orfali K; Iyengar S S
Journal of Consumer Research 2009 Vol 36:3 p 337-352
2008
Choice under restrictions
Botti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B
Marketing Letters 2008 Vol 19:3-4 p 183-199
2007
Do I Like It if You Choose for Me? The Influence of Relationship Norms on Consumer Satisfaction
Aggarwal P; Botti S
in Gavan J. Fitzsimons and Vicki G. Morwitz (ed.) Advances in Consumer Research, 34, 161-62
2006
The dark side of choice: when choice impairs social welfare
Botti S; Iyengar S S
Journal of Public Policy 2006 Vol 25:1 p 24-38
When choosing is not deciding: The effect of perceived responsibility on satisfaction
Botti S; McGill A L
Journal of Consumer Research 2006:33 p 211-219
2004
The psychological pleasure and pain of choosing: when people prefer choosing at the cost of subsequent satisfaction
Botti S; Iyengar S S
Journal of Personality and Social Psychology 2004 Vol 87:3 p 312-326
2001
Retail service, consumer involvement, and retail environment
Botti S
in Castaldo S (ed.) Retailing and Innovation, Milan (Italy), Egea, 159-84
2000
What role for marketing in the arts? An analysis of arts consumption and artistic value
Botti S
International Journal of Arts Management 2000 Vol 2:3 p 14-27
1999
Emotional dimensions of shopping: an exploratory research on the role of retailers
Botti S; Castaldo S
Economia & Management 1999 January:1 p 17-37
Marketing in museums: reflections on theoretical and practical issues on management of art museums
Botti S; Valdani E
Finanza Marketing e Produzione 1999 March:17 p 141-168
2013
Nokia Siemens Networks: Branding a Global Merger from the Inside Out
Botti S; Tavassoli N; Herrmann G
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Brand Management
Brands articulate a company's strategy, drive its execution, and are often the most valuable asset on (or off) the balance sheet. This course highlights the strategic implications of branding for organizations and delivers a framework and a set of tools for effective brand management. The course offers you the chance to combine theory and practice to understand the most important concepts in building strong brands, maximizing the value of existing brands, and managing a brand portfolio. From a theoretical perspective, the course aims to introduce you to the issues faced by brand stewards and to provide an overall framework and a set of more specific tools to manage these issues, paying special attention to emerging topics in branding. From a practical perspective, the course objective is to show how the principles learned in class apply to real-world problems by making extensive use of examples, cases, and guest speakers.
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Brand Management
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Judgement and Decision Making
Judgement & Decision Making -
Statistical Research Methods II
Statistical Research Methods II
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Judgement and Decision Making
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Executive Education
Short programmes offering academic excellence, global focus and exceptional diversity of perspective.
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