Consumers and artificial intelligence: an experiential perspective

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2021 Vol 85:1 p 131-151

Authors / Editors

Puntoni S; Reczek R W; Giesler M; Botti S

Biographies

Botti S

Publication Year

2021

Keywords

artificial intelligence; AI; customer experience; technology marketing; Internet of Things; privacy; discrimination; replacement; alienation