Tragic choices: Autonomy and emotional responses to medical decisions
Journal
Journal of Consumer Research
Subject
Marketing
Publishing details
Authors / Editors
Botti S; Orfali K; Iyengar S S
Biographies
Publication Year
2009
Keywords
Affect/emotions/mood; Choice (brand or product level); Judgement and decision making; Public policy issues; Depth/long interviews; Ethnography; Experimental design and analysis (ANOVA); Grounded theory