Creating boundary-breaking, marketing-relevant consumer research

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2020 Vol 84:2 p 1-23

Authors / Editors

MacInnis D J; Morwitz V G; Botti S; Hoffman D; Kozinets R; Lehmann D R; Lynch J G Jr; Pechmann C

Biographies

Botti S

Publication Year

2020

Keywords

Consumer research; Marketing; Breaking boundaries; Broad impact; Marketplace stakeholders