Charity beauty premium: satisfying donors' want versus should desires

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2017 Vol 54:4 p 605-618

Authors / Editors

Cryder C; Botti S; Simonyan Y

Biographies

Botti S

Publication Year

2017

Keywords

Prosocial behavior; Altruism; Decision making; Beauty premium; Want versus should preferences; Intuitive versus deliberative decision making