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Journal

Marketing Letters

Subject

Marketing

Publishing details

Marketing Letters 2008 Vol 19:3-4 p 183-199

Authors / Editors

Botti S; Broniarczyk S; Häubl G; Hill R; Huang Y; Kahn B; Kopalle P; Lehmann D; Urbany J; Wansink B

Biographies

Botti S

Publication Year

2008