Seeking and avoiding choice closure to enhance outcome satisfaction

Journal

Journal of Consumer Research

Subject

Marketing

Publishing details

Journal of Consumer Research 2018 Vol 45:4 p 792-809

Authors / Editors

Botti S; Gu Y; Faro D

Biographies

Botti S; Faro D

Publication Year

2018

Keywords

Choice closure; Outcome valence; Satisfaction; Prediction error; Rule overgeneralization