Marketing courses

Academic Focus

David’s research interests include marketing strategy, innovation and market evolution, brand management, and global customer management.

Experience

He consults to multinational companies on various aspects of international marketing. His publications have included The Mirage of Global Markets (2003), Can Selling be Globalized? (2001), Seven Rules of International Distribution (2000) and The Handbook of Brand Management (1992). David also holds adjunct faculty positions at two other business schools.

Academic Focus

Simona teaches on brand strategy and brand execution. Her research focuses on consumer behaviour and decision making. She is particularly interested in the psychological processes underlying perceived personal control, and how the different ways of providing and exercising control influence consumers’ satisfaction and well-being.

Experience

Simona collaborates with companies on topics related to consumer behaviour, decision making and brand management.

Academic Focus

Rajesh’s areas of expertise include innovation, technology management, emerging markets and marketing strategy. His research and writings have received several awards, including the Journal of Marketing’s Harold Maynard Award for contributions to marketing theory and thought.

Experience

Rajesh has provided advisory services and executive education to a wide range of internationally-known companies, including: Toshiba, Vodafone, 3M, Philips, Microsoft, Nordea, Telenor and Wrigley.

Experience

Helen teaches brand delivery and how to create and deliver a consistent and cohesive brand strategy across all internal and external brand touchpoints.

Helen is a partner at strategic brand consultancy Passionbrand, helping to direct global brand strategy for clients including Johnson & Johnson, Avon, MetLife, EDF Energy, BBC Worldwide and Smith & Nephew. She is an award-winning business columnist for leading industry journal Marketing Week and she sits of the board of the UK Effies. Her latest book ‘From Marginal to Mainstream: Why tomorrow’s brand growth with come from the fringes – and how to get there first’ was published by KoganPage in February this year, she coauthored ‘Creating Passion Brands: how to build emotional brand connection with customers’ published in 2005 by KoganPage, and has contributed chapters for The Definite Book of Branding (Sage, 2014), Advertising Works 24 (IPA, 2018), and Eat Your Greens – a collection of essays from industry leaders on evidence-based marketing (APG, 2018).

Academic Focus

Dr David Faro’s research examines consumer and managerial decision-making. He is particularly focused on understanding and improving consumer decisions in medical and financial settings.

Recent Clients

Telenor, Tata, ExxonMobil, Idomoo, Digitai

Experience

Dr Faro's research has been published in top journals in marketing, psychology and management. He serves on the editorial board of the Journal of Consumer Research. Before joining academia, he worked in the marketing departments of household appliance firms in Turkey and Greece.

Experience

Richard teaches on gaining and leveraging deep customer insight and on delivering the brand through communication.

Richard was Saatchi & Saatchi’s CEO for EMEA and, for 8 years, its Worldwide Deputy Chairman. In 2016, he founded beta baboon to help leaders rip apart, play with and solve their business problems. He has worked with a diverse range of brands including Unilever, Virgin, Nestlé, the British Army, Renault, Toyota, T Mobile and Diageo.

Richard speaks to clients, conferences and business schools around the world on the concept of ‘Lovemarks’, creativity, leading strategic transformation, and corporate strategy. He also chairs Planting Promise, a sustainable educational enterprise in Sierra Leone, is a Trustee of the British Heart Foundation and Chairman of its £50 million Mending Broken Hearts appeal.

Academic Focus

John’s numerous Best Teacher Awards reflect both his 20 years of executive experience in the retailing industry in America and his award-winning research focused on fast-growing entrepreneurial companies. John is the author of two best-selling books, <em>The New Business Road Test</em> and, with Randy Komisar, <em>Getting to Plan B</em>.

Experience

John has consulted with and taught executive education on five continents for organisations such as Novartis, the Young Presidents Organisation, Kenya Airways and the International Finance Corporation (IFC). Co-founder of several start-ups, his entrepreneurial work includes helping on the expansion of the retail chain Gap.

Academic Focus

David teaches people about how to drive organic growth from your core business.

Experience

David has been named one of the world’s 50 most important marketing thinkers by the Chartered Institute of Marketing. He is founder and managing partner of the brandgym, a global network of brand coaches who help companies create an inspiring brand vision and action plans to turn into growth. Key clients include Nespresso, Philips, Vodafone, Mars and LVMH. David has authored seven acclaimed books, each topping Amazon’s branding best-seller list. He has also published many articles in Brand Strategy, Marketing, Market Leader, The Guardian and The Marketer.