Helen Edwards
Adjunct Associate Professor of Marketing
MBA (London Business School) PhD (Bath)
Helen Edwards is an Adjunct Associate Professor at the school teaching the MBA Brand Management elective and for executive education.
She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She sits on the UK Effies council, is a regular industry speaker and judge. Her latest is book ‘From Marginal to Mainstream; Why tomorrow’s brand growth will come from the fringes and how to get there first’ was published in February 2023.
Her previous book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan Page, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve your brand's health' published by Matador.
She works extensively as a consultant, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.
- helene@london.edu
- +44 (0)20 7000 8648
- Helen Edwards CV
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Brand Management
Brands articulate a company's strategy, drive its execution, and are often the most valuable asset on (or off) the balance sheet. This course highlights the strategic implications of branding for organizations and delivers a framework and a set of tools for effective brand management. The course offers you the chance to combine theory and practice to understand the most important concepts in building strong brands, maximizing the value of existing brands, and managing a brand portfolio. From a theoretical perspective, the course aims to introduce you to the issues faced by brand stewards and to provide an overall framework and a set of more specific tools to manage these issues, paying special attention to emerging topics in branding. From a practical perspective, the course objective is to show how the principles learned in class apply to real-world problems by making extensive use of examples, cases, and guest speakers.
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Brand Management
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Executive Education
Short programmes offering academic excellence, global focus and exceptional diversity of perspective.
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Accelerated Development Programme
"Attending the Accelerated Development Programme is a unique opportunity for participants to learn not only from our world-class faculty but from their fellow participants. Consequently, the way the programme is designed encourages you to get to know as many people as possible and to form a life-long network of culturally diverse peers". - Strategic Branding: From Behavioral Insight to Business Growth
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Accelerated Development Programme