Helen Edwards

Adjunct Associate Professor of Marketing

MBA (London Business School) PhD (Bath)

Helen Edwards is an Adjunct Associate Professor at the school teaching the MBA Brand Management elective and for executive education.

She is an award-winning business columnist, currently the regular on-brand columnist for Marketing Week. She sits on the UK Effies council, is a regular industry speaker and judge. Her latest is book ‘From Marginal to Mainstream; Why tomorrow’s brand growth will come from the fringes and how to get there first’ was published in February 2023.

Her previous book 'Creating Passionbrands: how to build emotional connection with customers' was published by Kogan Page, she contributed a chapter to the 'The definitive book of Branding' published by Sage, and a chapter to 'Eat your Greens: Fact-based thinking to improve your brand's health' published by Matador.

She works extensively as a consultant, clients include: Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s and Wella.