David Arnold

Adjunct Professor of Marketing

BA MPhil (London) MBA (City) DBA (Harvard)

David Arnold is a marketing strategist with extensive experience of helping senior executives lead more market-driven organizations. His writing and consulting has focused on marketing strategy formulation, innovation and market evolution, international marketing and targeting strategy. His research background is analysis of the relationship between international firms and local sales and distribution units.

Prior to joining the School as Adjunct Professor of Marketing, he was an Assistant Professor at Harvard Business School. He also holds adjunct faculty positions at CEIBS, in China; and Rochester/Bern, in Switzerland.

David Arnold received his MPhil from London University; his MBA from City University; and his DBA from Harvard University. From 1993 to 1996, he was the Stanley Roth Fellow at Harvard Business School; and from 1995 to 1996 he held the Du Pont Foundation Fellowship for International Research. He has written a number of Harvard Business School case studies, and in 2002 he was a winner of the Academy of International Business Case Competition.

Before entering academia, David worked in London as an editor for Mitchell Beazley International; and for the Department of Health and Social Security. He has also worked as a consultant to several multinational companies on international marketing.

He is the author of a number of books, including The Handbook of Brand Management which is now into its third edition.

  • Global Vs Local Marketing
  • Marketing strategy
  • Innovation and market evolution
  • Brand management
  • Global customer management


The digital disruption of banking and payment services

Arnold D; Jeffery P

in Olleros, F X & Zeghu, M (eds) Research handbook on digital transformations, Edward Elgar Publishing, 2016


Making sense of the UK election

Arnold D

London Business School Review 2015


Disrupting banking

Jeffrey P; Arnold D

Business Strategy Review 2014 Vol 25:3 p 10-15


New Strategies in Emerging Markets

Arnold D,Quelch J A

Sloan Management Review 1998 Autumn Vol 40:1 p 7-20

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.