David Faro
Associate Professor of Marketing
BA (Boston) MSc (London) PhD (Chicago)
David Faro received his PhD in Marketing and Behavioural Science at the University of Chicago. He joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making. He is particularly interested in how to help consumers make better financial and health decisions. He also does research on the psychology of time perception and prosocial behaviour. Dr Faro co-directs two executive-education programmes at the London Business School: Strategic Branding and Decision-Making Strategies for Leaders. He also teaches the course Behavioural Economics and Decision-Making for degree programmes. Before joining academia, Dr Faro worked in household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.
- Personal website
- dfaro@london.edu
- +44 (0)20 7000 8632
- David Faro CV
- Consumer behaviour
- Time perception
- Causal reasoning
- Social perception
2023
A Joint Account With My Future Self: Self-Continuity Facilitates Adjustment of Present Spending to Future Income Changes
Schanbacher A; Botti S; Faro D
Journal of Consumer Psychology 2023 In Press
2021
It's no longer “me”: low past-self-continuity reduces the sunk-cost bias
Schanbacher A D; Gurdamar-Okutur N; Faro D
Journal of Experimental Social Psychology 2021 July Vol 95
Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations
Goksel S; Faro D; Puntoni S
Journal of the Association for Consumer Research 2021 Vol 7:2 p 164-174
2018
Seeking and avoiding choice closure to enhance outcome satisfaction
Botti S; Gu Y; Faro D
Journal of Consumer Research 2018 Vol 45:4 p 792-809
2016
How does future income affect present discretionary spending : the role of future self-continuity
Schanbacher A; Faro D; Botti S
Advances in Consumer Research 2016 Vol 44 p 125-126
2015
Choice closure increases indulgence (but only once!)
Gu Y; Klesse A K; Botti S; Faro D
Advances in Consumer Research 2015 Vol 43 p 105-110
2014
Is it still working? Task difficulty promotes a rapid wear-off bias in judgments of pharmacological products
Ilyuk; Veronika; Block L; Faro D
Journal of Consumer Research 2014 August Vol 41:3 p 775-793
2013
More for the many: The influence of entitativity on charitable giving
Smith R W; Faro D; Burson K A
Journal of Consumer Research 2013 Vol 39:5 p 961-976
Multiple-unit holdings yield attenuated endowment effects
Burson K; Faro D; Rottenstreich Y
Management Science 2013 Vol 59:3 p 545-555
The influence of perceived causation on judgments of time: An integrative review and implications for decision-making
Faro D; McGill A L; Hastie R
Frontiers in Psychology 2013 Vol 4:217
Turning the page: The impact of choice closure on satisfaction
Gu Y; Botti S; Faro D
Journal of Consumer Research 2013 Vol 40:2 p 268-283
2010
ABCs of principle-agent interactions: accurate predictions, biased processes and contrasts between working and delegating
Faro D; Burson K; Rottenstreich Y
Organizational Behavior and Human Decision Processes 2010 July Vol 113:1 p 1-12
Changing the future by reshaping the past: the influence of causal beliefs on estimates of time to onset
Faro D
Journal of Consumer Research 2010 Vol 37:2 p 279-291
Naive theories of causal force and compression of elapsed time judgements
Faro D; McGill A L; Hastie R
Journal of Personality and Social Psychology 2010 May Vol 98:5 p 683-701
2006
Affect, empathy and regressive mispredictions of others' preferences under risk
Faro D; Rottenstreich Y
Management Science 2006 April Vol 52:4 p 529-541
2005
Perceived causality as a cue to temporal distance
Faro D; Leclerc F; Hastie R
Psychological Science 2005 Sep Vol 16:9 p 673-677
Teaching portfolio
Our teaching offering is updated annually. Faculty and programme material are subject to change.
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Masters Degrees electives
Optional courses providing a deep dive into specialist areas.
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Behavioural Economics and Social Impact
Behavioural economics is an emerging field that shows most decision makers are not fully rational, and that their behaviour deviates from normative standards in systematic ways. Biases in judgment can lead to decision errors by managers and consumers alike. This also presents an opportunity, however, for managers, consumers and public policy makers because it is possible to change and improve decisions through behavioural interventions. The course will cover the main behavioural theories and develop students' skills to test and implement behavioural interventions through experimentation. Students will work on projects in collaboration with an external organization. Guest speakers applying behavioural concepts in different settings will feature. Because behavioural principles are applied in diverse settings, the course is suitable to a broad audience. The emphasis on biases and how decisions depart from rationality distinguishes this course from other courses on decision making. -
Crisis Leadership and Human Behaviour
There are many books, articles & courses on managing crises. Most focus on the structures, processes that companies can instil within their corporate framework to mitigate the risk & aftermath of a potential crisis. We believe these are important aspects organizations should take into account. However, we also believe it is critical to understand how crises change the dynamic of human decision-making & communication, & the resulting behaviour of individuals who face crises. It is the human factor, on which we focus in this course, that is the single greatest variable & often hardest to manage and control during a crisis. Integrating evidence-based knowledge from marketing, organizational behaviour, & public-policy, this course will focus on three inter-related critical areas of crisis management: decision-making, communication & learning. The course will be interactive, immersing students in a crisis simulation involving actors, real time decisions, & communication to the media. PROGRAMMES WITH THIS ELECTIVE
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Behavioural Economics and Social Impact
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Judgement and Decision Making
Judgement & Decision Making -
Statistical Research Methods II
Statistical Research Methods II
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Judgement and Decision Making
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Executive Education
Short programmes offering academic excellence, global focus and exceptional diversity of perspective.
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