It's no longer “me”: low past-self-continuity reduces the sunk-cost bias

Journal

Journal of Experimental Social Psychology

Subject

Marketing

Publishing details

Journal of Experimental Social Psychology 2021 July Vol 95

Authors / Editors

Schanbacher A D; Gurdamar-Okutur N; Faro D

Biographies

Faro D

Publication Year

2021

Keywords

Sunk-cost bias; Self-continuity; Decision making; Emotions; Intervention