TouchNote is a creative communications app that allows users to turn their personal photos into greeting cards to send to friends and family. With the coronavirus pandemic keeping loved ones apart, the app has had to scale up rapidly to cope with a surge in demand over the past few weeks.
This is certainly a good problem to have, but it has meant Ziv, a London Business School Entrepreneur Mentor in Residence (EMiR), and his Board have had to make sure they have the IT and cloud infrastructure in place to cope with the extra pressure to fulfil orders.
Ziv’s top tip for businesses forced to deal with disruptive lockdown measures and an uncertain trading environment?
“Try to understand where your business is most vulnerable and then try to find contingencies. These can be in the most unexpected places. If you’re taking orders on your website and it goes down, what’s your fallback?”
Ziv was speaking to Gary Dushnitsky, Associate Professor, Strategy and Entrepreneurship at London Business School, as part of a series of interviews conducted by London Business School's Institute of Innovation and Entrepreneurship (IIE) to support founders trying to navigate this very difficult time. To watch more films in this series, follow @LBSEntrepreneur or #LBSResilientFounders.
The views in this video are his own and are not representative of the IIE or London Business School.
Dan Ziv joined TouchNote as Chief Product Officer four years ago. Before that, the M&A lawyer created a restaurant booking app called Uncover with London Business School classmates. Uncover was bought in 2015, nine months after it launched, by payment service Velocity.