Protean Electric: Innovation upon innovation

Subject

Economics, Marketing

Authors / Editors

Arnold D

Biographies

Arnold D

Publication Year

2020

Topic List

Marketing

Industry

Automotive

Case Subject

Market segmentation; New product launch; Technological innovation

Available on ECCH

Yes

LBS Case Number

CS-20-004

Location

China; International, United Kingdom

Publication Notes

https://publishing.london.edu/cases/protean-electric-innovation-upon-innovation/