The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing

Journal

Journal of Marketing Management

Subject

Organisational Behaviour

Publishing details

Journal of Marketing Management 2017 Vol 33:11-12 p 917-941

Authors / Editors

Hung Y-C; Zheng X; Carlson J; Giurge L M

Biographies

Giurge L

Publication Year

2017

Keywords

Embodied cognition; Heavy; Sadness; Metaphor; Sensory marketing; Customer experience