Does complexity deter customer-focus?

Journal

Strategic Management Journal

Subject

Strategy and Entrepreneurship

Publishing details

Strategic Management Journal 2012 Vol 33:2 p 137-161

Authors / Editors

Ethiraj S K; Ramasubbu N; Krishnan M S

Biographies

Ethiraj SK

Publication Year

2012

Keywords

Innovation; Customer-focus; Complexity; Qualitative study; Software industry