Deployment strategies for service innovation

Journal

IEEE Transactions on Engineering Management

Subject

Management Science and Operations

Publishing details

IEEE Transactions on Engineering Management 2019 Vol 66:4 p 514-528

Authors / Editors

Wang Q; Voss C; Zhao X

Biographies

Voss C A

Publication Year

2019

Keywords

Deployment strategies; Innovation diffusion; Longitudinal case study; Multidivisional organizations; Service innovation