A cross-functional approach to designing multiple product line extensions with components sharing

Journal

Management Science

Subject

Management Science and Operations

Publishing details

Management Science 2001 January Vol 47:1 p 22-36

Authors / Editors

Ramdas K; Sawhney M

Biographies

Ramdas K

Publication Year

2001

Publication Notes

An earlier version appeared as Marketing Science Institute Working Paper Report No. 99-105