Taking the lead – who plays it best?

In our latest episode of The Why Podcast we ask: are films with male leads perceived more highly than female leads?


In the latest episode of The Why Podcast, Katie Pisa met with Bryan Stroube, Assistant Professor of Strategy and Entrepreneurship at London Business School, to discuss the findings from his latest research on how viewers evaluate films based on lead actors’ gender.

His research experimented with AI-generated movie plots and analysed nearly 400 million filmgoer ratings screened between 1992 and 2018. Bryan’s research sheds light on gender disparities – with women only holding 28% of the leading roles – and challenges stereotypes that still exist even years after the “Me Too” movement started.

Listen to the podcast here:

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