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Blue Bookhard

Previous degree(s): BA in Communications, University of Pennsylvania, US; graduated in 2017

Pre-MBA industry: Consumer technology

Pre-MBA role: Marketing Manager, Google

Clubs: Student Association (Executive Committee), Music Club (Executive Committee), Black in Business Club, Football Club, Retail and Luxury Goods Club, Career Representative

Three topics I can be approached about: Marketing; MBA applications; media technology.

About me: Blue is an MBA and Mark Le Goy Memorial Scholar. He holds a degree in Communications from the University of Pennsylvania, with a minor in French. Prior to starting his MBA journey, he spent five years in the consumer technology sector. His marketing experience spans across retail media, streaming and social media. A native New Yorker, Blue is also an Adcolor Future Award recipient and Harvard Business School SVMP Fellow.

Blue chose to study his MBA at LBS because of the diverse and international student body, the opportunity to expand his professional network in Europe’s dynamic startup landscape and corporate sector and the renowned LBS faculty.

Throughout his MBA journey, Blue aspires to tap into the wealth of experiences that London has to offer, create enduring memories with his fellow classmates and teammates and equip himself with a formal business training to lead high-performing teams throughout his career.

Email: bbookhard.mba2025@london.edu