Nick de Leon

Dr Nick de Leon is a Teaching Fellow at London Business School, Head of Executive Education and Knowledge Exchange at the Royal College of Art and Professor of Systems Design at Liverpool Hope University. He is an expert in the Design of Customer Experience and Service Innovation and founded the Service Design department at the RCA; the largest of its kind worldwide. His research explores the interface between the design discipline, digital technology and business innovation and specifically the role of service design as an agent of change in the development of public policy, business strategy and organisational transformation.He is also the academic lead for the Terra Carta Design Lab, an initiative created by Sir Jony Ive with HM King Charles III to use the power of design in the service of people, planet and nature.

He is a Fellow of the Royal College of Art, a Fellow of the Royal Society of Arts, a member of the Royal Commission for the 1851 Exhibition and a Director and Trustee of the UN sponsored alliance - Design For Good, a collaboration of 8 Global Corporations with the RCA that engages hundreds of designers worldwide to develop breakthrough solutions that address the UN Sustainable Development Goals. Prior to joining Academia he had a corporate career in Design, Product Development and Business with IBM, beginning his career as an Industrial Designer at IBM's R&D Labs in the UK before working in the European and Global Headquarters of the company in a variety of senior executive roles including Director of Marketing, IBM Europe, Middle East and Africa.