Bryan Stroube

Assistant Professor of Strategy and Entrepreneurship

BA BS (Purdue) MS (HKUST) PhD (Maryland)

Bryan Stroube’s main research interest is in the social processes and consequences of audience evaluations, with a particular interest in the mechanisms of discrimination and status. Empirical settings for recent or current research include lenders evaluating borrowers, the public evaluating police, moviegoers evaluating films, and on-line communities evaluating entrepreneurial ideas. He also has an interest in how technological developments facilitate entrepreneurship. He serves on the Editorial Review Board of the Strategic Management Journal and Organization Science. At LBS he has taught entrepreneurship courses in the MBA program and both the London and Dubai Executive MBA programs.

Prior to joining London Business School as Assistant Professor of Strategy and Entrepreneurship, Bryan completed a PhD in the Management and Organization Department at the University of Maryland's Robert H. Smith School of Business. During that time he spent a year in China on a Fulbright fellowship. He also holds an MSc in economics from the Hong Kong University of Science and Technology and a BS in electrical engineering and BA in English from Purdue University.

  • Deloitte Institute for Innovation and Entrepreneurship, London Business School 2016 Research grant, £3,000
  • Allan N. Nash Outstanding Doctoral Student Award, U Maryland, 2015
  • Center for International Business, University of Maryland 2014 Research Grant, $4,000.
  • Fulbright Fellowship, U.S. State Department, 2012/07–2013/08. People’s Republic of China (Beijing and Harbin), affiliated with the Chinese Academy of Social Sciences. Included Critical Language Enhancement Award.
  • Dingman Center for Entrepreneurship Research Competition, 3rd place, 2011.
  • PhD Research Fellow, Dingman Center for Entrepreneurship, U Maryland, 2010.
  • Dingman Center for Entrepreneurship Research Competition, 2nd place, 2010.
  • Hong Kong University of Science & Technology M.S. Economics scholarship, 2006.
  • Lilly Endowment Scholar (equiv. four years full tuition), 2002–2006.
  • Indiana Resident Top Scholar Award (equiv. four years full tuition), 2002–2006.


Status and Consensus: Heterogeneity in Audience Evaluations of Female - versus Male-Lead Films

Stroube B; Waguespack D

Strategic Management Journal 2024 Vol 45:5 p 994-1024


Economic consequences and the motive to discriminate

Stroube B

Administrative Science Quarterly 2022 Vol 67:1 p 207-236


Low-code entrepreneurship: Shopify and the alternative path to growth

Dushnitsky G; Stroube B

Journal of Business Venturing Insights 2021 Vol 16:e00251

Using allegations to understand selection bias in organizations: misconduct in the Chicago Police Department

Stroube B

Organizational Behavior and Human Decision Processes 2021 Vol 166 p 149-165


Losing the faith: organizational identification and wrongdoing in the Catholic church

Stroube B K; Zavyalova A

Academy of Management Proceedings 2012 Vol 2012:1


Sofar Sounds: Charting the next stage of growth

Birkinshaw J; Mather D; Stroube B; Mohliver A C


Raising capital for Financial Butler (A)

Stroube B; Bikard M; Mark K

Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

  • Masters Degrees core courses

    A key part of our Masters programmes curriculum.

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    • Developing Entrepreneurial Opportunities
      "What is the most efficient way to generate and develop new ideas so they can succeed, despite the odds? Build the skills, tools, and mind-sets to discover and develop opportunities upon which entrepreneurial ventures may be built, exploring idea generation; opportunity evaluation & selection; idea development; scaling; and corporate entrepreneurship. Develop a systematic approach to identifying an entrepreneurial opportunity Marshal a range of lenses and frameworks for generating ideas Understand the pitfalls and challenges associated with idea development in an entrepreneurial and a corporate setting Inform and prioritise your choices of entrepreneurship courses and extra-curricular activities."
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  • PhD courses

    The first step to academic excellence.

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