When it pays to be clear: the appeal of concrete communication under uncertainty

Journal

International Journal of Advertising

Subject

Organisational Behaviour

Publishing details

International Journal of Advertising 2024 Vol 43:3 p 533-553

Authors / Editors

van Horen F; Wanke M; Mussweiler T

Biographies

Mussweiler TM

Publication Year

2024

Keywords

Uncertainty; Language concreteness; Persuasive communication; Advertising context