Volkswagen in North America
Subject
Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J; Ritchie W; MacLellan L
Biographies
Publication Year
2002
Topic List
Strategy, Multinational, Reorganisation, Subsidiary
Industry
Cars
Case Subject
Marketing, Strategy and General Management
Available on ECCH
Yes
ECCH Case Number
502-031-1
Publication Event Date
1990-1992
LBS Case Number
CS-02-016
Location
North America
Publication Organisation Size
Large
Supervisor