The value of simple models in new product forecasting and customer-base analysis

Journal

Applied Stochastic Models in Business and Industry

Subject

Marketing

Publishing details

Applied Stochastic Models in Business and Industry 2005 Jul-Oct Vol 21:4/5 p 461-473

Authors / Editors

Fader P S; Hardie B G S

Biographies

Hardie B G S

Publication Year

2005

Publication Research Centre

Centre for Marketing