The braggart’s dilemma: on the social rewards and penalties of advertising prosocial behavior

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2015 Vol 52:1 p 30-104

Authors / Editors

Berman J Z; Levine E E; Barasch A; Small D A

Biographies

Berman J Z

Publication Year

2015

Keywords

Prosocial Behavior; Altruism; Bragging; Self-Promotion; Signaling