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Spillover Effects and Freemium Strategy in the Mobile App Market

Journal

Management Science

Subject

Marketing

Publishing details

Management Science 2022 Vol 69:9 p 5018-5041

Authors / Editors

Deng Y; Lambrecht A; Liu Y

Biographies

Lambrecht A

Publication Year

2022

Keywords

Freemium; Mobile app; Spillover effect; Cannibalisation; Sampling; Discovery