Some customers would rather leave without saying goodbye

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2018 Vol 37:1 p 54-77

Authors / Editors

Ascarza E; Netzer O; Hardie B G S

Biographies

Hardie B G S

Publication Year

2018

Keywords

Churn; Retention; Attrition; Customer relationship management; Customer base analysis; Hidden Markov models; Latent variable models