RFM and CLV: using iso-value curves for customer-base analysis

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2005 Nov Vol 42:4 p 415-430

Authors / Editors

Fader P S; Hardie B G S; Lee K L

Biographies

Hardie B G S

Publication Year

2005

Publication Research Centre

Centre for Marketing