Radical innovation across nations: the pre-eminence of corporate culture

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2009 Vol 73:1 p 3-23

Authors / Editors

Tellis G J; Prabhu J C; Chandy R

Biographies

Chandy R

Publication Year

2009

Keywords

Innovation; Corporate culture; Cross-cultural; Cross-national; Marketing metrics