Pharma UK (B): proposal to the European Marketing Board
Subject
Strategy and Entrepreneurship, Management Science and Operations
Authors / Editors
Birkinshaw J
Biographies
Publication Year
2002
Topic List
Multinational, Subsidiary, Entrepreneuship
Industry
Pharmaceutical
Case Subject
Entrepreneurship, Strategy and General Management
Available on ECCH
Yes
ECCH Case Number
802-015-1
Publication Event Date
1993-1994
LBS Case Number
CS-02-018
Location
UK/Switzerland
Publication Organisation Size
Large
Supervisor