Paying with money or effort: Pricing when customers anticipate hassle

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2012 February Vol 49:1 p 66-82

Authors / Editors

Lambrecht A; Tucker C

Biographies

Lambrecht A

Publication Year

2012

Keywords

Pricing, Services, Field experiment, Contractual discounting, Hassle costs, Period-level bracketing