OgilvyOne: Transformation

Subject

Organisational Behaviour, Organisational Behaviour

Authors / Editors

Goshal S; Gratton L

Biographies

Gratton L

Publication Year

2002

Topic List

Organisational Integration

Industry

Advertising and Direct Marketing

Case Subject

Knowledge, Information and Communication System Management

Available on ECCH

Yes

Publication Event Date

2001

LBS Case Number

CS-02-032

Location

Worldwide

Publication Organisation Size

$450 million in revenue