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New perspectives on customer ‘death’ using a generalization of the pareto/NBD model

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2011 February Vol 30:5 p 866-880

Authors / Editors

Kinshuk J; Fader P S; Hardie B G S

Biographies

Hardie B G S

Publication Year

2011

Keywords

customer-base analysis ; Pareto/NBD ; BG/NBD ; customer attrition