Modeling customer lifetime value

Journal

Journal of Service Research

Subject

Marketing

Publishing details

Journal of Service Research 2006 November Vol 9 p 139-155

Authors / Editors

Gupta S; Hanssens D; Hardie B G S; Kahn W; Kumar V; Lin N; Ravishankar N; Sriram S

Biographies

Hardie B G S

Publication Year

2006