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Journal
Journal of Marketing Research
Subject
Marketing
Publishing details
Journal of Marketing Research 1996 Nov Vol 33:4 p 442-452
Authors / Editors
Fader P S; Hardie B G S
Biographies
Publication Year
1996
Publication Notes
Winner of the 1997 Paul E Green Award for the paper demonstrating the most potential to contribute to the practice of marketing research. Finalist (Runner-up) for the 2001 William F O'Dell Award.