Marketing-mix variables and the diffusion of successive generations of a technological innovation

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2001 Nov Vol 38:4 p 501-514

Authors / Editors

Danaher P J; Hardie B G S; Putsis W P

Biographies

Hardie B G S

Publication Year

2001

Publication Notes

00222437