Lego (B)
Subject
Strategy and Entrepreneurship
Authors / Editors
Birkinshaw L; Birkinshaw J
Biographies
Publication Year
2002
Topic List
Strategy, Diversification, Core Competence
Industry
Consumer Products
Case Subject
Strategy and General Management
Available on ECCH
Yes
ECCH Case Number
302-068-1
Publication Event Date
2001
LBS Case Number
CS-02-011
Location
Denmark
Publication Organisation Size
Large
Supervisor