Do customer acquisition cost, retention and usage matter to firm performance and valuation?

Journal

Journal of Business Finance and Accounting

Subject

Accounting

Publishing details

Journal of Business Finance and Accounting 2011 Vol 38:3-4 p 334-363

Authors / Editors

Talmor E; Livne G; Simpson A

Biographies

Talmor E

Publication Year

2011

Keywords

Customer acquisition cost; Customer retention; Usage; Nonfinancial measures; Wireless industry