Customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers
Subject
Strategy and Entrepreneurship
Publishing details
in Birkinshaw J, Ghoshal S, Markides C, Stopford J M and Yip G eds., Future of the multinational company, John Wiley, 2003
Authors / Editors
Birkinshaw J; Terjesen S
Biographies
Publication Year
2003