Customer-base analysis using repeated cross-sectional summary (RCSS) data

Journal

European Journal of Operational Research

Subject

Marketing

Publishing details

European Journal of Operational Research 2016 Vol 249:1 p 340-350

Authors / Editors

Jerath K; Fader P S; Hardie B G S

Biographies

Hardie B G S

Publication Year

2016

Keywords

Customer-base analysis; Probability models; Data aggregation; Data privacy and security; Information loss